Roy Elkins is the Founder and CEO of Broadjam Inc and Between The Waves Madison Music Festival and Conference, both of which serve independent musicians. He's also the Chairperson of the Madison Area Music Association and serves other community organizations as well.

Roy was born and raised in Michigan, is a pianist, Hammond organ player, guitarist and prolific songwriter. He lives outside of Madison with his wife, dog and two cats.

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Roy

Roy Elkins Bio

Roy Elkins is a well-known music technology entrepreneur who has been leading industry innovations for over 30 years. Elkins is the Founder and CEO of Broadjam Inc, a music technology company that serves independent musicians and industry giants such as The Academy of Country Music, Warner/Chappell, the TEC Awards and many others. Broadjam.com, the company's popular independent website, currently hosts 200,000 artists and 800,000 songs. The site is known for many musician-friendly services, especially a popular social network. Founded in 1999, Broadjam is one of the longest-running websites for musicians, outlasting mp3.com, napster.com and others through prudent cash management, deep knowledge of the market and visionary leadership able to anticipate and adapt to market trends.

Elkins' latest invention is a set of algorithms that allows certain digital data to be transformed into other digital media. In late 2019, Elkins was awarded a U.S. Patent for this innovative technology.

In 2017, Elkins launched Between the Waves Madison Music Festival & Conference. The event provides songwriters and composers knowledge, expertise, and tools to help them earn a living. The Festival portion of the event is generally comprised of dozens of musical acts performing on several stages in multiple venues in the heart of Madison.

The Conference is comprised of dozens of diverse speakers with topics such as "Yes, Your Band Is a Business," "Music in Film," and "Mindsets and Strategies for a Successful Music Career." Sessions have included Grammy winners and nominees Kip Winger, The Avett Brothers, Butch VIg, Ben Sidran and Michael Boddicker. Other speakers have included Paul Broucek, President of Warner Pictures Music Group, rock manager David Spero and legendary sound engineer Bud Snyder.

Before founding Broadjam, Elkins was the VP-Sales & Marketing for Sonic Foundry, primarily a music software company at the time, overseeing the marketing campaigns and tremendous growth of its popular Sound Forge and ACID products. When Elkins joined Sonic Foundry, the company had revenues of under $1.5 million; he helped those grow to over $20 million in under three years and was on the management team that led the company through an IPO.

Elkins held several Director-level positions with Ensoniq Corporation, a synthesizer manufacturer, including Training (meeting and training thousands of dealer reps over the years) and Artist Relations. His first love was sales, working at Chuck Levin's Washington Music Center and beginning his career in music retail at Amro Music in Memphis, TN where he was selling so many Ensoniq keyboards that the manufacturer arranged to transfer him to the Washington store.

Elkins is highly networked and maintains a growing database of over 6,000 contacts including artists and executives from all over the world.

Elkins' personal mission is to help songwriters and musicians through his company and the numerous charities he is involved with. He is the Chairperson of the Madison (WI) Area Music Association, whose mission is to put instruments in kids' hands. That organization puts on an annual Grammy-type show whose proceeds get instruments to kids. Elkins also serves on the boards of the Milwaukee Area Technical College Music School and the MIDI Association, which promotes the advancement and use of MIDI. He is a charter member of Merlin Mentors which helps entrepreneurs in the Madison area launch new ventures, and he continues to privately volunteer and help entrepreneurs and musicians with their events, companies and careers. He is a former board member of the Wisconsin Foundation for School Music.

Roy has lectured at many colleges, organizations and events around the world about entrepreneurship, making a living in the music industry and simple strategies to cope with the day-to-day challenges of being a musician and running a business. He is a musician and songwriter who thoroughly understands and enjoys the musician's world.

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  • Member Since: 2000
  • Last Login: 10/6/2022

Playlists

This Artist has 39 Playlists

Comments

Author
Yuri
over 30 days ago to Roy Elkins

Wishing you a speedy recovery from Covid, Roy. Glad to read that you're covered with the vaccine.

2 Replies
 
Roy Elkins
over 30 days ago

Thank you Yuri! Your note made me smile. Thanks for the lift.

Neil Fergus
over 30 days ago

Hey Roy, I heard you has the Covid pretty good. I hope you RE FEELING BETTER AND i HOPE ALL IS WELL.

BEST, nEIL



Author
Emily Zimmer
over 30 days ago to Roy Elkins

Hi, Roy.

Thanks so much for starting Broadjam, and allowing independent musicians like myself access premium opportunities. I am so happy to be able to get my music heard, and to submit to opportunities I never would have otherwise had.

Since joining recently, I've gotten my single into a podcast I really love, and I got my first sync placement, which is a dream come true. I've been trying to get my instrumentals placed for years, and will continue building that part of my career. I am also a proud Wisconsinite like yourself.

Thanks again, take care.
Emily Zimmer

4 Replies
 
Roy Elkins
over 30 days ago

Emily, Thanks for the nice note and congrats on your success! I'm glad Shaq liked it! Sometimes we don't know when and where the songs are placed after their signed, so it's good to hear. Also, I checked out your video that was forwarded and great work. All the best, Roy

Emily Zimmer
over 30 days ago

Thanks for your kind response, and for checking out my material (WOW, Shaq!!!).
Keep up the good work.
Em

Frankfurt 11
over 30 days ago

Emily, so awesome to hear of your successes man!!! That's amazing!!! Your accomplishments are well deserved.

Roy, i Echo what Emily said. Without Broadjam I would have never had the successes I have had and thousands of other musicians. To date, I have had 5 songs in different top 10 list (3 this past week) and all our music signed to MOTS for global distribution. Amazing, thank you.

Keep making that incredible music!

Best,

Frankie Leets

Emily Zimmer
over 30 days ago

Hi, Frankie.
Thanks for the kind words. Congrats on your successes as well! Keep up the good work, and I'll see ya around the Broadjam scene :)
Em



Author
Hattie Wilcox Music
over 30 days ago to Roy Elkins

Hi Roy. I wanted to tell you how much Broadjam has helped me move forward in my career. If it wasn't for my membership, I would never have had the pleasure of working with Johnny Neel and his crew in Nashville. They are the reason I released my first CD, after Doug called me and said, "Johnny wanted me to call you and tell you we think you have something here." I have a number of songs inspired by the 6-pack and other writing contests, one of which I recently produced and recorded in LA as a gnarly blues rock guitar instrumental. I treasure at least a dozen songs that would never have been written without the Broadjam songwriting challenges. Being a member has been the most fun way to learn about the business side of music (if there is such a thing); and I have found Broadjam--and its community--to be a resource like no other. Have a great 2022 and thanks for all you do for songwriters.
Hattie Wilcox

2 Replies
 
Roy Elkins
over 30 days ago

Hattie,

Thanks so much for the thoughtful comments. But more importantly, thank you for all of the music and the contributions you have made to the Broadjam community. Listening to your music over the years has been nothing less than joyful. Watching you grow and stretch as a writer into different genres is inspiring. After receiving your note, I have been listening to your playlist and realized one more time how wide-ranging and remarkable your songlist is. I just love Cholcolate Buttercream, Miss Hattie Moran's Georgia Rag, Hospital and Rush On the Savannah may be one of the most interesting and captivating pieces of music I have heard in a while. Certainly, I have my favorites from your list and I'm only half-way through, but I haven't heard one yet that isn't well written/produced. Congrats, you just keep getting better and more advanced as a songwriter. Thanks for putting it on Broadjam.

I am so glad you connected with Johnny Neel and Doug Jones as they are two of my favorite people on the planet. I spent a lot of time with Johnny when he was on the road with Allman Brothers and wrote a song with him as well. He may be the most versatile and talented musician I have ever worked with. Doug is truly one-of-a-kind as well. A killer guitar player and a great friend. If I lived next door them, I am sure we would find all kinds of ways to get in trouble with loud music LOL.

I am also thrilled to know the 6-Pack and other songwriting challenges are helping you stretch outside of your comfort zone. Stay tuned for more good stuff coming down the road as we plan on expanding the songwriting competitions and relaunching the new 6-Pack as well.
Thanks again for the wonderful note. You made my day!

Roy

PS - Just as I was finishing this up, Hit and Run came up in your playlist and I'm smiling from ear-to-ear.

Hattie Wilcox Music
over 30 days ago

Hi Roy. Johnny and Doug, and Dennis and Daryl (and Johnny's wife Christine on backing vox) arranged and recorded at least 40 songs for me from 2007 to present, not to mention all the great info and advice over the years. Hit and Run is a Broadjam-born song. I wrote it for a challenge BJ offered years ago with a selection of music beds for participants to write to. I loved the rock track, and dark lyrics streamed out pronto from I-don't-know-where! It's a song that requires much more vocal power and attitude than I've developed, and since lyrics are heavy-metal dark, I sang a scratch vocal years ago and just last fall decided to finish it as an instrumental, to license as backing for sports media.

Another of my favorites was from a BJ challenge to write a birthday song. I was so irritated and remember thinking: "Well, there's the standard, and then the Beatles wrote one. What more can there be?!?! I ended up writing two! The first was a goofy novelty tune that has stood the test of time; the drums and bass (bass solo sounding a bit like a tuba) constituted the first production track I licensed. The second song landed on my debut CD, arranged and played by Johnny. I was sitting at the piano one day, still in my frowny mood about the likelihood of a decent birthday song, and the opener popped into my head: "Well, I'm too old for toys / but I still eat cake / so come by my house later / and help me celebrate... and continued into a playful, sexy mood: Will you be my present / will you keep me up late / blow out all of my candles / and untie this bow...

BJ challenges can function as a songwriting class with effective and intriguing writing prompts, in a format that's pure fun, much more so than a typical lyric-writing class. I'm always interested in listeners picks and song-specific comments.

Hattie



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