Story Behind The Song

This song came about during a very trying time, after the artist had suffered great losses of people whom he loved, due to several consecutive deaths of close family members, and the death of several relationships. He became painfully aware of just how important our loved ones are in our lives, and why they should be appreciated, celebrated, and cherished always.

Song Description

This is another brand specific compostion, that was also designed to be used as a co op advertising campaign. The composer's intentions are to have this composition used as a newer and "Hipper" version of a Hallmark song, that still maintains a strong classical feel, to appeal to those customers who are not necessarily "Hip". This song, unlike, "Coca Cola Is The Real Thing!, was created to draw attention, not just to one product, but to the entire Hallmark product line of cards, and other gift items. Like "Coca Cola Is The Real Thing"; it was designed to advertise two products simultaneoulsy, that is: the Hallmark product line, (Primary Product), As well as the introduction of Greg Coleman, (Secondary Product), to the Popular Music Listening Public.

Lyrics

Send A Hallmark Gift
(To Brighten Up Their World)

Written by: Gregory R. ColemanÓ1982

1st. Verse: Someone who is special to you
Really needs to hear from you
They?ve been there in your times of need
Now it?s your turn to just take the lead
And give them special honor on this very special day


Chorus: Send a Hallmark card their way


Instrumental Solo: 8 Bars

Announcer:

2nd.Verse: For all the gems within your life
Be they son, daughter, husband or wife
For all the ones you hold so dear
Hallmark?s collection surely makes it clear


3rd.verse: To all those special friends and all those very special pearls


Chrous: Just send a Hallmark gift


End: To brighten up their world