Story Behind The Song

Much thanks to Taxi for the full description of the clients needs. We'd heard they were looking, and knew a bit about the project, but the Taxi description really helpe put it over the top. If it goes, Taxi will be a huge part of the story. The song was written and performed by Mike Murphy and Joe Mendelson, aka Brandsong. Brandsong is a new kind of music house, one dedicated to the proposition that songs for ads should sound like hits, not like jingles. (meaning they shouldn?t suck) Our songs help build brands and help agencies win pitches. We?ve done them for other Diageo brands like Guinness Extra Stout (The ?It Gets in You? rap spots for MME) We?ve also done great songs for AT&T, The Meadowlands, Comcast Sportsnet, Maxell and lots more. Shiny national awards and all that stuff. But it's all about the songs. This one is already one of our favorites. Hope you dig it! Any questions? Give us a shout. Our offices and studios are in Manhattan. Contact: Mike Murphy 212 366 6143 917 797 7582 murphinusa@mac.com

Song Description

Can't you just see our heroes raising it up a step or two with a Captain Morgan's in hand and a foot on the bar stool? Who knows, maybe it'll be the next 'I love you too' (The Coors Light and twins) anthem.

Lyrics

Captain Morgan
TV/Radio :60
?Gotta little Captain in you?? Anthem


Jimmy Jack and Tommy and the new guy Stew
Loren and Loretta and your best friend too
Gotta live a little when the day is through
Do ya gotta little Captain in you?

Gotta little Captain in you?
Gotta little Captain in you?
Do ya gotta raise it up a step or two?
Do ya got a little Captain in you?

Your buddy and your betty and your you know who
The lovely little waitress that you wish you knew
Gotta live a little bit how bout you?
Do ya got a little Captain in you?

Gotta little Captain in you?
Gotta little Captain in you?
Do ya gotta raise it up a step or two?
Do ya got a little Captain in you?

Radio VO: Enjoy The Captain Responsibly, Aaaarrrggg.