The Artisticriches, also known as Bak (Bä Kh) On The Beat, has been around music all his life. From the melodious ring of his father's call to prayer to the R&B and classical soul stations his mothers car radio was locked on, his atmosphère was filled with rythmic tones that inspired the dancer inside. After Bak began to meddle in various styles of dance, music futhermore interested him to create the atmosphere itself. Not just any kind of music, but music that inspires. That, is the purpose of The Artisticriches.