Jive64 is made up of industry veterans Roy Cohen (production, composition, & backup vocals) and songstress Ella Tadmor (lead vocals). The two musicians paired together to create a pool of ideas that has generated into an energized sound somewhere between 80?s retro synth-pop and current electro-house trends. Their diverse and interesting backgrounds provides key elements in them understanding and honing in on their targeted markets. Roy Cohen by day works for a major Tel Aviv advertising agency and Ella Tadmor is a lecturer in Israel, extending her knowledge to others in both musical as well as vocal education.

Jive64 have been gaining chart topping positions in their home country of Israel and even markets in Australia and Sweden. Mastering of the hits "Not a Prince" and "Right Vibes" was handled by the famed Tom Coyne (Britney Spears, Beyoncé, & Kelly Clarkson).