About Flowerchild
Toronto-based act Flowerchild, their debut full-length asserts that hopes and aspirations can not only meet but infinitely surpass preconceived expectations. In other words, those who dare to dream might be graciously surprised.
After years of absorbing and redefining the influence of Queen, Bryan Adams, Bruce Springsteen and others, Vitale's inherent rock footing and driving rhythmic musculature solidifies with Flowerchild.
"This is the type of record I've always wanted to make," he beams. "It's got some soul, rock and other interesting aspects thanks to those videos. They were just as influential on me as the music and artist they represented. It was a pivotal time in music. Genres were more open so you could see a video by a rock band, then catch a jazz guy like Herbie Hancock. Being exposed to all those forms of music gave you so much more to draw on as an artist."
Vitale's own songwriting and technical prowess are clearly the horsepower behind Flowerchild, the amicable craftsman happily gives credit for its pristine production, refined tracks and impeccably honest delivery where due.
Produced by Jeff Martin (The Tea Party, 777), Flowerchild's richness, divine rhythmic fortitude and lush melodies shine with unbridled clarity and boldness. Captured in Martin's County Cork, Ireland studio, these tracks are the result of the pair's complete immersion in its composition. Virtually living at the facility, the collaborators would hit the studio moments after rising, resting only to discuss the album's direction, approach and outcome.
"He's a guy I always wanted to work with so it was great that he was into it," Vitale beams, reflecting on the perfect relationship. "We didn't have any computers in the studio because as he pointed out, you don't make music with your eyes. You make it with your ears. We also didn't overdub or punch-in. We kept going until we really captured the moment because this was a journey."
Featuring tracks such as lead single "Time Won't Wait," "Photograph" and "Raindrops"--a track Vitale proudly reveals is heavy influence by the refined grace of David Bowie triggering his own innate creativity--bellowing forth with dynamic virility, congenital catchiness and captivating harmonies, few can argue with Flowerchild.
Contextually, Vitale reveals that on songs including "Before I Fall" and "New Day Sun," the album speaks to a universal context: mankind's overall existence. It questions as to where we see ourselves, invites pause to take stock in our lives, how we are living and the value of our personal legacies.
"Simply put, these songs are about personal experiences," Vitale declares. "There are some songs about love and what-not but I wanted to delve into other subjects that were more meaningful. Some of the songs are thematically-driven by native culture and connections to tribal aspects; recognizing things from the past and elements of our environment we need to embrace. Visual accompaniment to the songs helps to bring out those ideas and philosophies."
Essentially, many people may be careful what they wish for in fear of it turning out drastically different than expected. In the case of Flowerchild, Vitale--and in essence, the band--did much more. Taking the dream and making it a reality without any preconceptions, it has blossomed into its own entity.
"This isn't generic radio music. It's honest. From the way we recorded every note without being absolutely perfect to what the lyrics represent, these songs are natural," Vitale asserts. "You can hear the hurt in them; the pain and the joy. You can hear how we bleed; cry because it's passionate and that's what real music should be."