Soulful pop/r&b, Aaron Loveland writes and produces contemporary, radio friendly music for the masses. This collection of original music demonstrates a unique writing ability, outstanding arrangements, and a powerful & emotional performance. Aaron has mastered the craft of an electric and captivating stage performance as well as creative and efficient studio techniques. A strong gospel and r&b influence provokes raw lyrical honesty and full, lush harmonies. Obviously driven by hip-hop rhythms and dances beats, this fusion of genres creates a new breed of legitimate artistry.