Serge Durand

Serge Durand

Title: A&R/Publisher/Manager
Genres: R&B, Hip Hop, Pop, Dance
Status: Taking submissions
Song limit per member: Unlimited
Bio: A seasoned music executive A&R/Publisher for Jermaine Dupri's "One Song Publishing", Serge Durand has worked at Atlantic… read more

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song: I'm Lethal
artist: Flava Hype

genre: Rap - Hip Hop
stats: playlists: 3 | song plays: 268
General Overview
What Genre is most appropriate for this song?
Rap

What is an appropriate title for this song?
I'm Lethal

What artist does this song most remind you of?
Common Sense

What best describes the subject matter of this song?
Other - Other

What era does this song fall under?
1990 - 1999

What best describes the mood of this song?
Angry - Irritated

Song Analysis
Quality of Lyrics
3/5

Quality of the Hook
3/5

Quality of the Verses
3/5

Quality of the Chorus
3/5

Quality of the Breaks
3/5

Quality of Instrumentation
3/5

Quality of Arrangement
3/5

Quality of the Melody
3/5

Quality of the Chord Progression
3/5

Quality of the Instrumental Hooks
3/5

Marriage Between Chorus and Verse
3/5

Marriage Between Music and Lyrics
3/5

Instrumentation
Quality of the Instrument/Sound Selection
3/5

Quality of the Lead Performances
3/5

Quality of the Meter
3/5

Quality of Piano
3/5

Quality of Keyboards
3/5

Quality of Guitar
3/5

Quality of Bass
3/5

Quality of Percussion
3/5

Quality of Strings
3/5

Quality of Brass
3/5

Quality of Other Instruments
3/5

Quality of Intro/Opening Line
3/5

Vocals
Quality of the Vocal Pitch
3/5

Quality of Vocal Phrasing and Performance
3/5

Quality of the Backup Vocals
3/5

Quality of Vocal
3/5

Production
Quality of Recording (Techniques)
3/5

Quality of Mix
3/5

Originality of Song
3/5

Overall Rating
3/5

Quality of the Title
3/5

General Comments

I think this is a good hip hop record. The hip hop purists appreciate songs like this. We're in a time now where rappers aren't rapping about anything with substance. Songs like this have a fan base because there are thousands of fans out there that feel like what you're rapping about.

I like your raps on this song. I appreciated your word play. I also enjoyed the female rapper. She killed it. I would shoot a video to this song making fun of the rappers promoting the flashy/baller lifestyle and promote it to multiple hip hop blogs like Allhiphop, Hiphopdx, 2dopeboyz, etc... Just make sure that your vid is quality. Videos don't cost as much as they used to, but they still cost. You can get a decent video shot for $2500-5000 using a good camera nowadays.

I think you have potential and a lane. Judging front the songs that I've heard from you is that you have a message. You're anti-gimmicks. That's a good thing, but it's a long road. The gimmicky guys come and go, but they catch fast. The route you're taking takes a while longer, but if you break you're fans will be loyal like J. Cole/Kendrick's fan base. Stick to your guns. Keep creating music with a message and promote your music as much as you can. Also put together a good team around you. You can't do it all by yourself.


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Artist's Submitted Question:

I was wondering about the relevance of the concept of this song and wether you feel like this would speak to many listeners/hip hop purists.

Pro's Answer/Comments:

I think this song would speak to many hip hop listeners/hip hop purists. What you're rapping about is what they look for in rap songs. They enjoy hearing rappers calling other rappers out. Hip hop was founded on battling and that is what you're essentially doing on this record.


Quote From Pro:

Flava Hype has something to say and I think hip hop fans out there want to hear the message that he preaches in his music.


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