I-35, a highway that runs across the southern United States, bisects the city of Austin into two distinct halves. To the west is the university, the mansions of the many who made millions in computers, the capitol building, high rise apartment buildings and other signs of a successful metropolis. But east of the interstate is quite a different world; one of poverty, prostitution, a high crime rate, and graffiti-covered abandoned buildings. It is here in the most underprivileged district of the city that MURDOCKS set up shop. A coterie was formed under the hatred of the sublime demonstration mega-billion dollar radio stations have for the creative mind, a mind they have likened unto a system of gears whose teeth have been filed off at random. Such a snaggle-toothed thought machine driven by a standard or even a substandard libido, whirls with the jerky, .....

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http://www.The-Murdocks.com/industrybio.html