Well, just got back from the ASCAP Expo and as usual, this was one of the best and most informative shows of the year for Broadjam. Not only did we get to see great speakers and panelists, but hundreds of our members came by our booth to say hello. We really appreciate all of the Broadjam artists who take the time to say hi and provide us with great feedback.

I was on a panel with Patrick Faucher from Nimbit.com and Kyra from Markyr.com. Lots of good information was shared. Here are some key points to remember when marketing your band on the web:

1.) Pick a few of the social networks and work them. Don’t try to be everywhere until you get a handle on managing two or three. As you know, it can be a lot of work to try and keep up. Twitter can also be a very valuable tool. Note: to become a Broadjam follower on Twitter, here is the link.

2.) Pick a few key words for your band and try and include them as much as possible when describing your band. These should include your band name, band members names, key songs and your musical genre. Make sure these key words appear on your home page and throughout your web pages; this will make it easier for the search engines to find you.

3.) Keep your site and blogs fresh and updated at least once a week. This lets the search engines know that your content is not stagnant and your site is active.

4.) Get links to your website from all of your social network profiles, including Broadjam, Myspace and Facebook. The more links to your site, the more relevant you become to the search engines.

For those who attended, thanks again for stopping by. For those who didn’t, please put the ASCAP Expo on your schedule for next year. We believe it is the most informative event of the year for songwriters and artists.

- Roy

Posted by Roy on Apr 27, 2009 in Broadjam Blog