(A&R) Discography
Mike Hernandez - A&R Marketing and Promotions #773-790-7266
I bring multiple genres allowing diversity in the Global market presence.
Mike Hernandez is no stranger to the inner workings of the music industry, with more than 17 + years of music industry experience coupled with marketing, record label promotions, publicity, media, public relations, and artist development.
His extensive track record includes A & R and Marketing and Promotions for record labels such as: ATTACK RECORDS & FILMWORKS, SOS/ZOO/BMG, ID/RCA, ESCAPE ENTERTAINMENT GROUP, and, former CEO/Founder of EsNtion Records, Forever Soul & Definitive Records US and EsNtion Latino in Chicago IL, among numerous other credits.
"I have seen all sides of the business. I know a hit when I hear IT and talent when I see IT.
EsNtion Records and its subsidiaries; founded in 2003 by Michael Hernandez, with the assistance of Nathan Silver;
The following are some of the artists whom I signed to EsNtion Records while I was President / CEO of EsNtion:
Artists Title Label Year Note
Analog Pussy Future EsNtion Silver 2007 CD Released
Danielle Bollinger When The Broken Hearted Love Again EsNtion Silver 2005 Charted on Billboard
Daniel Spencer Hot Buddah House EsNtion Records 2003 12" Vinyl Released
DJ Russ Harris Dance With Me Definitive 2004 12" Vinyl Released
DJ Rooster and Sammy Perella a/k/a Funk Blast Project Let's Get Naked/You Thought The Music Was Over Definitive 2005 Promo
DJ Wady Visualize Definitive 2004 12" Vinyl Released
E-Smoove/Mr. Ali - Jam Sessions Round TWO 12" Vinyl Released Forever Soul 2004 #5 Billboard
Four Play Music/The Street Lake Project Forever Forever Soul 2007 Released
Frankely Como Loco EsNtion Latino 2005 CD Released
Gene Hunt Bulid For The Day & Save The Music Forever Soul 2004 12" Vinyl Released - #12 Billboard
Gene Hunt People Want & Just Move Forever Soul 2004 12" Vinyl Released
Grupo Fuego Fuego EsNtion Latino 2005 CD Released
High Caliber Fifth Base Forever Soul 2005 12" Vinyl Released
John Daminato EP EsNtion Silver 2007 Released
La Tira La Tira - La Tira EsNtion Latino 2005 CD Released
Mixin Marc Sexual Thing Definitive 2004 12" Vinyl Released
Mr. Ali Jam Sessions Round ONE Forever Soul 2004 12" Vinyl Released - #21 Billboard
Mr. Egg Germ I Found You Forever Soul 2004 Released, out now
Norty Cotto Let It Go Definitive 2004 12" Vinyl Released - #5 Billboard
Norty Cotto I'll Be Your Freak Definitive 2004 #3 w / bullet Billboard
Robert G Eye Of The Storm / Albums EsNtion Silver 2007 CD Release
Sound Navigators The Vibe Olive/Forever Soul 2004 12" Vinyl Released
TBM TBM - Blue Skies Maxi Single Definitive 2004 CD Released
Trixie Reiss (former Crystal Method) Monkie Bidness feat. Trixie - C'mon C'mon EsNtion Silver 2007 CD Released
Charted on Billboard
Tod Miner Reach For The Sky Definitive 2004 12" Vinyl Released
I played an integral role in the success of many artists within the dance/pop genre at EsNtion Records as CEO. For example, my experience includes all phases of label operations.
Executing club promotions, marketing, retail marketing and creation of Point-of Purchase (P-O-P) items, were some of the responsibilities I performed in record company positions.
(A&R). Other positions included scouting and signing/licensing talent, artist's relations and development and tour budgeting and planning. As an Artist and Repertoire representative I also had the power to negotiate contracts with prospective bands/artists. Some common issues involved in negotiating contracts include: (1), determining the bands/artist advance (2), setting the bands/artist general and mechanical royalty rates, (3), determining the number of additional options or albums the label will support, (4), determined the advance limitations for each of these additional albums, (5), set the length of time for the contracts, (6), as well as handling any other discrepancies between the bands/artist and label.
A&R AVAILABLE 2 FIND YOUR NEXT R
A&R Mike Hernandez is currently available to labels and/or artists on a, non-exclusive basis, to provide A&R consulting services in the US/UK/PR and other markets. Hernandez has had 7 music releases top #5 #10 and 20 (dance hits on Billboard dance charts) and I will be releasing dance and Pop records for international distribution. Please contact me, directly, at +773-790-7266 any weekday.
CHICAGO * NEW YORK * MIAMI * LA * UK *
Chicago's Independent A&R/Michael Hernandez.
Through Mr. Hernandez's efforts as A&R consultant to AHMIR and their management team.
AHMIR signs RECORD DEAL with ROBBINS Entertainment/RED/Sony Music!!
Mr. Hernandez is no stranger to the inner workings of the music industry, With 17 + years of music industry experience coupled with marketing, record label promotions, publicity, media, public relations, and artist development. As his extensive track record includes, various A&R, Marketing and Promotions for record labels such as: SOS/ZOO/BMG, ID/RCA, ESCAPE ENTERTAINMENT GROUP (among numerous other credits).
"Anytime you put ["good producers" and hit songwriters"] with a broad based knowledge of today's music in a position to make both business and creative decisions, you have the potential to do great things, and that's what Mike has done.
Notable Talent discoveries by Michael Hernandez:
Charlie 'Baby' Rosario - one of the founding members of the legendary production team 'Twenty Fingers' and the co-writer of the worldwide hits Short Short Man by Gillette and Lick It by Roula. Gold and Platinum selling Act.
Rochelle - an immensely talented vocalist best known for her hit Praying for an Angel, released on SOS Records.
Alisa'B - a great songwriter and vocalist. Alisa was on of the founding members of the group Max-a-Million, Reggae/Dub platinum and gold selling artists, that was produced for SOS Records by 'Twenty Fingers' and distributed by ZOO/BMG.
Alisa B also had a Canadian hit as a solo artist with I'm in Love (and I like it).
Onofrio Lollino - another founding member of the original 'Twenty Fingers' team responsible for production of Gillette, Roula, and Max-a-Million, among others. Also responsible for the sound behind the Scotti Brothers releases of 'Too Cool Chris' and his won label, Renegade.
Isaac - the vocalist on the SOS release, In My Heart, and a Freestyle powerhouse.
Sound Master 'T' - the writer/artist of the bass anthem, Too Much Booty in Your Pants, originally released on ID Records, later distributed by Ichinban, and a staple of numerous bass/booty compilations over the years.
Artist's SEEKING hot new songs like, Mainstream Pop/R&B/Hip-Hop, reference like, Rihanna, Lady Gaga, Keri Hilson and Keyshia Cole. Must have a budget for these types of services. For more information, please call 1-773-790-7266 during business hours.