Platform Whimsical bio.

Whimsical originally sprang to life in 1999, when Edinburgh band EMPORIUM began issuing limited edition promo cd's to radio and press.

The previous year , while sending out demo tapes for reviews and airplay, Emporium's music had been described by one journalist as ''whimsical pop with an adventurous sound''. This quote in Front magazine prompted the band to create a label name, and as the format for presenting their music was changing from cassette to cd , it seemed like the ideal time to create Whimsical Records.

Between 2001 and 2005 Whimsical issued 3 Emporium singles and 2 albums via the Shellshock deal, generating copious amounts of critical acclaim and a large catalogue of radio plays for the band and label, at the same time helping to create a hefty database of media contacts, whilst building up valuable business experience in the technicalities of releasing music to the market place.

Using this experience, it was decided during 2005 to develop Whimsical further, with a view to contracting artists, not only to the label, but to the newly created Whimsical Songs publishing arm.

And so, via a licensing and publishing deal, SUNSHINE VARIETY CLUB were the first signing in September 2005. The girl with the crooked smile / Bone idle pop idol (ICAL1) was released on January 17th 2006, achieving airplay on BBC Radio 2 and becoming Steve Lamacq's single of the week on BBC 6 Music, where it was also given a glowing review on the long running BBC show Roundtable.

(continued at www.whimsicalrecords.co.uk)


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